Friday, 5 April 2013

History Of Makeup

Hiya People,
Since the time I've entered the lovely world of makeup I have been researching about this industry and products. I've come across numerous articles and today would like to share few details wid you regarding this mesmerizing world of beauty.
The content is taken from many different sites as well as personal experience and research, hope you find the read entertaining...njoy!

Every woman, whether she chooses to acknowledge it or not, has an innate desire to be desired. Even the staunchest of feminists want to be accepted by other feminists. It goes without saying that we, as human beings, don’t enjoy being disliked and we go to any measure to make ourselves more readily acceptable to others. For women, one of the easiest ways to improve confidence and self-image is makeup.

  • Roman senate elected the (short lived) law called “LexOppia” which prevented females to obtain and wear cosmetic products in public. This was implemented because high class women from Rome managed to spend fortunes in obtaining extravagant cosmetic products from India and Middle East.
  • Between 1920 and World War II, Chemist and cosmetologist invented face mascara, eyebrow pencils, lip gloss, sunscreen oil and hairspray.
  • Nail colors were invented in ancient China, but were used only by nobility and aristocracy. Ordinary people were executed if they were caught wearing it.
  • Discovery of Pharaoh Tutankhamen’s tomb sparked the worldwide acceptance of eye liner products.
  • n 15th century, women preferred not to have any hair on their face. Because of that fashion style, famous Mona Liza does not have eyebrows.
  • After Crusades, trade with Middle East, India and Africa introduced Medieval Europe with many cosmetic products.
  • Shimmer in lipsticks was often induced by adding small fish scales into its formula.
  • Sales of lipstick skyrocketed in 1915 with the introduction of portable lipsticks.
  • Early 20th century marked the time when cosmetic products finally became accepted by the public. Large marketing campaigns, numerous inventions, and fashion swings gave the birth of almost all cosmetic products that are used today.
  • In 1960s, young girls were finally able to start using moderate amounts of make-up.
  • Cosmetic industry moves around the 20 billion dollar each year

The first archaeological evidence of cosmetics usage is from Ancient Egypt about 6000 years ago. Not only was it an important aspect of their daily culture, it was deeply incorporated into their mummification and burial traditions. Archaeologists have found small clay pots of makeup in even the most humble tombs. Yet, as important as beauty was to the Egyptians, cosmetics served another purpose – protecting them from the elements, warding off the sun’s burning rays, and repelling insects.
 Application of makeup also served as a ritual to honor their gods or goddesses

Amusing Facts
The ancient Romans considered wrinkles, freckles, sunspots, skin flakes and blemishes to be unfavorable. To soften wrinkles, they used swan fat or donkey milk. Sores and freckles were treated with the ashes of snails.

Dying your hair black in ancient Rome involved feeding leeches, putting them in vinegar, leaving the substance to ferment for two months and thicken into a paste, then applying the mixture to the hair and allowing it to dry for a day.
Egyptians used henna to stain their nails before nail polish was invented.

The first nail polish was invented in China in 3000 B.C. by mixing egg whites, beeswax, gum and colored powder.

In 3000 B.C. pale was desirable.  People had to “bleed themselves” by using leaches or cutting into a vein to achieve this look.

Underarm hair was first said to be unfeminine by the Wilkenson Sword razor company in 1915 after a woman appeared on the cover of Harper’s Bazaar magazine without any.

In 1952, roll on deodorant was inspired by the ball-point pen.

In ancient Rome, cosmetics were usually produced by female slaves called Cosmetae, hence the name.

The Facts on Max FactorEveryone is familiar with the brand. But do you know how the most famous cosmetics company started? Max Factor is considered the father of modern makeup and the company he built literally changed the face of cosmetics history.  He built a giant cosmetics empire with its roots in the  film industry.   Though the business no longer operates in the US,  Max Factor was a household name for decades, bringing the glamour of  Hollywood stars to women the world over.Originally a chemist, Max Factor became fascinated with cosmetics, opening his first shop in Moscow  selling his hand made rouges, creams, fragrances and wigs.   In 1904 he became the official beautician and wigmaker to the Russian Royal Family.He moved his family to LA in 1908, where he opened a cosmetics and wig shop in the theater district.  In the early years of film it was very difficult for actors and actresses to find make up that was appropriate for wear on  the big screen.  The greasepaint worn for the stage was much too thick and didn’t hold up well under studio lighting.  Determined to make a mark in the film industry he worked his magic and created a special  make up that  would look more natural on film and  not crack or cake under the hots lights of a movie set.   More and more actors and actresses started showing  up at his shop eager to try his new “flexible greasepaint”.After Max Factor’s death in 1938, the company was taken over by his son  where he continued the business of being the top innovator in the beauty industry.

Information Source

Hope it was an informative read, take care n have a lovely eve
Priya :)

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